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Historic Annoncement for Championship Bull Riding Fort Worth, Texas (February 9, 2010)
Championship Bull Riding (CBR) is pleased to announce a landmark, multi-year agreement has been reached with CINCH Jeans and Shirts for the TITLE sponsorship of CBR. The CINCH Tour presented by Mahindra will produce more than 20 bull riding performances in 15 cities across America in 2010. These events will be televised weekly on Great American Country (GAC) beginning March 2nd. “We are very excited about being the TITLE sponsor of the CBR, “stated Keith Mundee, Vice President of Sales and Marketing for Cinch Jeans. “In the last year we have had a chance to develop some great relationships with the people who run this organization and we believe in what they are doing. “The Real Cowboy Sport and the Brand that is made for the man who lives his life in denim – it just makes sense” Tuff Hedeman, President of CBR added, “I was the first endorsee for Cinch and they have been very good to me. As far as an organization, this is as big a step as you can take. Cinch and CBR- it’s a perfect fit. ” Keith Mundee continued, “Tuff Hedeman is an icon in the sport of bull riding and he has always been loyal to the Cinch Brand…… this is our opportunity to partner with one of the guys who has helped to build the Cinch Brand over the last 12 years…and we want to continue that partnership and enhance both the CBR and Cinch!” The Cinch CBR Tour presented by Mahindra Tractors kicks off their season this week, Friday and Saturday in El Paso, Texas. For more CBR news log on to www.cbrbull.com.
About CBR:
Led by bull riding icon, Tuff Hedeman, Championship Bull Riding, Inc. (CBR) hosts a nationwide, televised, professional bull riding tour. The Cinch CBR Tour presented by Mahindra Tractors is a live two hour adrenaline rush, which also airs primetime on Great American Country (GAC), and CBR broadcasts are seen by over 5 million viewers annually. Combined with its subsidiary tour, the CBR Horizon Series, the CINCH CBR Tour presented by Mahindra Tractors will visit over 70 venues throughout the United States with over 200,000 fans in live attendance this year. CBR is home of THE REAL COWBOY SPORT and the best bull riders and bulls in the world. We are committed to the riders, the fans, corporate sponsors, and all those involved in the professional bull riding industry. CBR lives by the words Strength, Stamina, Integrity and Speed. For more information on CBR, please visit www.CBRbull.com or call us at 817.626.BULL (2855).
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